GAFFNEY, SC – “Plop, Plop, Fizz, Fizz,” meets “Beatin’ and Bangin’!” as Alka-Seltzer® is returning to NASCAR.
JD Motorsports proudly announced today their new partnership with Alka-Seltzer, a division of Bayer®.
Alka-Seltzer will be the primary sponsor for Bayley Currey’s No. 4 Alka-Seltzer Chevrolet at the Explore the Pocono Mountains 225 at Pocono Raceway on Saturday, July 23. This will mark Alka-Seltzer’s first time in NASCAR since their iconic paint schemes of the 1990s and 2000s. The five-race partnership will also include primaries at Daytona International Speedway (August 26), Bristol Motor Speedway (Sept. 16), Talladega Superspeedway (Oct. 1), and Las Vegas Motor Speedway (Oct. 15).
Bayley Currey will be joining the likes of Bobby Labonte and Matt Kenseth among drivers who’ve driven the brand’s colors. Alka-Seltzer last appeared in NASCAR during the 2003 season.
“We are proud to help Alka-Seltzer in its return to NASCAR,” says JD Motorsports VP of Sales & Marketing Tony Priscaro. “Alka-Seltzer is one of those very unique and distinctive brands that perfectly fits our sport. Everyone seems to have an Alka-Seltzer story to share.” The orange and blue paint scheme which prominently features Alka-Seltzer’s logo on the hood of the No. 4 Alka-Seltzer Chevrolet will also feature fellow Bayer brands MiraLAX, Phillips’ Probiotics, Claritin, Bayer, and Aleve.
This won’t be the first time the 25-year-old Bayley Currey will be taking on “The Tricky Triangle,” as he’s raced there before in both the Camping World Truck Series and the NASCAR Xfinity Series. “I’m honored to be behind the wheel of the Alka-Seltzer car as it makes a triumphant return to NASCAR after 19 years,” says Currey. “Alka-Seltzer and I have a mutual love and appreciation for everything fast. Alka-Seltzer will handle the fast relief and I’ve got the fast driving covered.”
The Explore the Pocono Mountains 225 is live on USA, MRN, and SiriusXM NASCAR Radio (Ch. 90) on Saturday, July 23 at 5:00 p.m. EST.
About Alka-Seltzer®
Alka-Seltzer® provides amazingly fast relief for when you need to skip to the good part with a broad range of products treating everything from heartburn to headaches and hangover.
For more information, please visit www.alkaseltzer.com.
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, go to www.bayer.us or visit us on Facebook, Twitter and Instagram.
Bayer® and the Bayer Cross® are registered trademarks of Bayer.
JD Motorsports
Team Owner Johnny Davis first began fielding the No. 4 car in what is now the Xfinity Series in 1983 with Joe Henry Thurman as the driver. From 1983-1985, Davis and Thurman competed in 41 races and put the JD Motorsports name on the map. Although JDM has seen a sharp rise in on-track performance in the past few years, success is nothing new to this team. Years of good drivers and excellent runs have paved the way for what JDM is today. www.teamjdmotorsports.com
A.E. Engine
The Alka-Seltzer partnership is managed by A.E. Engine. A.E. Engine is the official publisher of the NASCAR-licensed magazine NASCAR Pole Position. Founded in 2005 by sports publishing and marketing executives, A.E. Engine has earned a reputation creating and delivering high-quality, premium content for passionate fans. www.ae-engine.com.
Contact for A.E. Engine: Craig Baroncelli, A.E. Engine, cb@ae-engine.com
CONTACT
JD Motorsports
1210 Champion Ferry Rd.
Gaffney, SC 29341
Office: 864-488-1270
www.teamjdmotorsports.com