GAFFNEY, S.C. – Theisen’s Home–Farm–Auto has signed an associate sponsorship program with the JD Motorsports car 01 and driver Landon Cassill for Saturday’s Nationwide Series race in Newton, Iowa.

The new playing card program is off to a great start, and Theisen’s felt by utilizing Cassill, JD Motorsport and NASCAR that there will be a greater opportunity to let more people know Theisen’s now offers playing cards in all 20 locations, featuring BICYCLE® and NASCAR-branded playing cards.

“We are excited to develop this relationship between Theisen’s and JD Motorsports to launch this new program,” said Bill Schildman, director of sales for The United States Playing Card Company. “Farm and Fleet stores have been enjoying great success with our product, and Landon Cassill has been a great representative for our BICYCLE® and NASCAR brand playing cards in the Sprint Cup Series.”

Theisen’s Home-Farm-Auto serves customers by offering top-quality brands at an excellent value, focusing keenly on exceptional customer service. Theisen’s currently operates stores in 20 locations across Iowa. Opened in 1927 by the Theisens family, the Theisen’s locations are supported by the corporate headquarters and distribution center located in Dubuque, Iowa.

“We are very excited to have Theisen’s come on board with us this week,” said team owner Johnny Davis. “They’re hometown folks in Iowa and bring a great reputation for quality products to the table. Landon is looking forward to running their colors this weekend.”

The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards, including BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM® and CONGRESS® playing cards. Founded in 1867, the company manufactures, markets and distributes traditional playing cards, card games, children’s card games and card accessories. BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM® and CONGRESS® are registered trademarks of The United States Playing Card Company. For more information, visit

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew-Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®. Headquartered in Florida, Jarden ranks No. 356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit

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